“Design isn’t about creating something entirely new - it’s about defining what makes a brand, product, or space unique”

-Eason Li

About Eason

Design isn’t about creating something entirely new—it’s about refining and highlighting what makes a brand, product, or space unique. With a Master’s in Object Design and Product Development from the School of the Art Institute of Chicago (S.A.I.C.) and a Bachelor’s from the University of Texas at Austin, I use visual elements to shape identity and enhance everyday experiences.

My work has been featured in exhibitions like the 2024 International Contemporary Furniture Fair (ICFF) in New York. I’ve also participated in two thesis exhibitions and co-curated S.A.I.C.’S CAPX exhibition, where I was also a featured participant. These experiences reinforce my belief that great design is about expression, individuality, and impact.

At Goovo Creative, I help businesses develop brand identities that go beyond visuals, crafting experiences that truly resonate. Branding isn’t just about logos or color schemes—it’s about uncovering the essence of what makes a business distinct. Whether through product design, branding, or environmental aesthetics, my approach ensures each project stands out with authenticity and purpose.

Ultimately, design should empower people and businesses to express themselves naturally yet boldly. Through Goovo Creative, I create meaningful, impactful work that enhances both business and daily life.